10X Your Life

Never reduce a target. Instead, increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams! — Grant Cardone

A book I just finished reading is the 10X Rule: The Only Difference Between Success and Failure by Grant Cardone.


The premise is simple: Success is your duty and obligation and the only way to get there is to take massive amounts of action. By nature, he contends, we don’t set our goals high enough, because we are taught early in life to set obtainable goals. Where does that get us? We typically set goals where we are comfortable, and that doesn’t help us grow.

I found Cardone’s advice to be both simple and life-changing with actionable measures that could be applied to all facets of life.

I became so fired up and motivated as I listened to The 10X Rule, that I started setting goals, multiplying them, better utilizing my time, dreaming bigger and achieving more.

Key Concepts of the 10X Rule

Because I highly recommend this book for anyone looking to change their mindset and increase success, and their position in life, I will only provide a summary.


In order to feel the full impact, you should read The 10X Rule for yourself. Here is a sneak peek:

Set bigger goals

The majority of us get stuck at normal levels of output because we don’t set high enough goals. We set easily attainable goals, reach them, yet we still feel unsatisfied. What if we multiplied our goals by 10X? For example, if you planned to produce one new original viz or learn one new technique in Tableau, you instead set a goal of 10 new vizzes or new techniques. Set bigger goals — your marriage goals, your workout goals, your Tableau goals and more. Setting higher targets for yourself will yield greater results.

Take massive action

Goals require follow through. Create 10X the vizzes you planned to produce, write 10X the blog posts you planned to write. Set high enough goals then take massive action to fulfill your true potential. Don’t let setbacks stop you, view them only as obstacles that you will overcome.

Don’t be average and change your thinking

In order to achieve greatness — it could be a better marriage, running a marathon, becoming a Zen Master — you need to believe that 10X is possible. Your thoughts and actions are the real reason you are where you are right now. Success is not something that doesn’t happen to you, it’s something that happens because of you.

Don’t keep limiting yourself, know that 10Xing your life is possible and go after your goals!!

Application in my life

Like I said earlier, I started applying this at work and in my life in general. One of the great chapters in his book is one on the 32 differences or traits between successful and unsuccessful people.

Many of those I took to heart, such as “having a can do attitude”, “Love Challenges” and “Be Uncomfortable.” But the one I liked the most was “Commit first and figure out the details later.”

Recently, there was was a problem I was approached with at work. I had no clue on how I was going to figure it out or how I was going to get the data to figure it out. But I committed. I didn’t care. I eventually figured it the solution and hopefully it leads to a great business opportunity.

In conclusion, I loved Cardone’s direct style and this really hit home. I highly recommend this book.

Cardone believes that we are all capable of bigger thinking, setting higher targets, taking massive action and realizing our full potential. No matter our background, where we started or where we came from, we all have the ability and choice to believe that 10Xing our life is possible. Although you may face adversity,  Cardone encourages you to keep going. Success is not only possible, it’s also your duty, obligation and responsibility.


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